Manav Mahendru, Premium Portfolio Header
SEO Portfolio, Manav Mahendru
SEO Portfolio

Search visibility built around intent, structure & growth.

SEO Specialist | Technical SEO · Content Strategy · Organic Growth

A selection of SEO work across hospitality, websites and digital businesses, combining research, technical foundations, content and measurement to solve real business problems.

Explore SEO Work
7+Clients Ranked
120+Page #1 Keywords
375%Best Traffic Growth
10KNew Visitors from Search
150%+Sales Growth
Tools & PlatformsGoogle Search Console·Google Analytics 4·Semrush·Claude·ChatGPT·Keyword Research·Technical Audits·SERP Analysis
SEO Approach

SEO is not a checklist. It is a business problem to solve.

The SEO approach connects search intent with the website, content and commercial objective behind it. The focus is on making pages easier to understand for both users and search engines, while using data to decide what deserves attention next.

01

Search Intent

Understanding what people are actually looking for and matching pages to that intent.

02

On-Page SEO

Improving page structure, headings, content relevance, internal linking and metadata.

03

Technical Foundations

Working with site structure, crawlability, indexing, schema and performance considerations.

04

Content Strategy

Building useful, location-led and commercially relevant content around target searches.

Case Study · Hospitality · SEO

Divine Resort & Spa

A Search Console comparison showing how organic visibility changed after SEO optimisation.

Google Search Console comparison for Divine Resort & Spa, last 3 months versus previous 3 months
Divine Resort & Spa completed booking dashboard evidence
Booking evidence: completed bookings only
Divine Resort & Spa, Search Console, last 3 months vs previous 3 months

One example compares Search Console performance across periods to understand how organic visibility changed after optimisation.

Case Study: Divine Resort & Spa
Problem

Very few sales, low organic visibility, and limited search traffic.

Approach
  • Targeted high-intent keywords
  • Optimised on-page SEO & content
  • Improved technical SEO and internal linking
  • Continuously monitored and optimised rankings
Results: Last 3 Months
200%increase in sales
122Kimpressions
3.92Korganic clicks
3.2%CTR
5.8average position
₹2,01,791completed booking revenue
Outcome

Significantly improved Google visibility and organic performance, resulting in 200% higher sales.

Review

The work focuses on measurable search performance and the actions behind the movement.

Real Clients · Real Numbers

Search performance, shown through evidence.

Search Console data, keyword movement and live search-result evidence are presented together so the work can be reviewed through measurable search visibility.

01Hospitality · Local SEOHotel Vedangam
SEO CASE STUDY

Building local visibility for Hotel Vedangam

A search-focused case study showing how Hotel Vedangam appears across high-intent hotel queries in Varanasi, supported by Search Console data, keyword movement and Google search-result evidence.

100%+Qualified Leads Growth
42%Lead → Customer Conversion
150%+Sales Growth
Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best Hotel in BhelupurEVIDENCE
1 / 3 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Best 3 Star Hotel in VaranasiNA1
Best Hotel in Bhelupur421
Best Family Hotel in BanarasNA1
Best Hotels in Varanasi near GhatsNA1
Best Hotel in Varanasi near Kashivishwanath TempleNA1
Best Hotel in Varanasi near Railway StationNA1
Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best Hotel in BhelupurEVIDENCE
1 / 3 evidence screenshots
02Hospitality · Local SEODe Vivendi Resorts
SEO CASE STUDY

Expanding local search reach for De Vivendi Resorts

A search-focused case study showing how De Vivendi Resorts appears across high-intent resort queries in Manali, supported by Search Console data, keyword movement and Google search-result evidence.

85%+Qualified Leads Growth
45%Lead → Customer Conversion
125%+Sales Growth
De Vivendi Resorts Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google Search result evidence, Best Resort near Prini ManaliEVIDENCE
1 / 3 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Best Resort near Prini Manali371
Best Luxury Resort in Manali561
Best Luxury Resort Manali near Mall Road491
Best River Side Resort in Prini Manali831
Best Family Resort in Kullu ManaliNA1
Best Honeymoon Resort in ManaliNA1
De Vivendi Resorts Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google Search result evidence, Best Resort near Prini ManaliEVIDENCE
1 / 3 evidence screenshots
03Hospitality · Local SEOTHEAP Hospitality
SEO CASE STUDY

Growing discoverability for THEAP Hospitality

A local SEO case study showing how THEAP Hospitality gained visibility across high-intent guest-house and corporate-stay searches in Noida, supported by Search Console data, keyword movement and Google search-result evidence.

90%+Qualified Leads Growth
48%Lead → Customer Conversion
120%+Sales Growth
THEAP Hospitality Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best Guest House in NoidaEVIDENCE
1 / 3 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Best Guest House in Noida231
Transit House in Noida311
Best Corporate Accomodation in Noida171
Guest House near Sector 62 Metro Station NoidaNA1
Best Guest House near Fortis HospitalNA1
Guest House near Sector 18 NoidaNA1
THEAP Hospitality Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best Guest House in NoidaEVIDENCE
1 / 3 evidence screenshots
04Marketing Agency · Local SEOVision Sparks Media
SEO CASE STUDY

Turning local search visibility into business growth

A local SEO case study showing Vision Sparks Media ranking across high-intent digital marketing searches in Noida, South Delhi, Rohini, Laxmi Nagar, Ghaziabad and Saket, supported by Search Console data, keyword movement and Google search-result evidence.

75%+Qualified Leads Growth
51%Lead → Customer Conversion
110%+Sales Growth
Vision Sparks Media Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Digital Marketing Agency in Noida Sector 63EVIDENCE
1 / 3 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Digital Marketing Agency in Noida Sector 63NA1
Digital Marketing Agency in South DelhiNA1
Digital Marketing Company in RohiniNA1
Digital Marketing Company in Laxmi NagarNA1
Digital Marketing Company in GhaziabadNA1
Digital Marketing Agency in SaketNA1

Keyword positions shown as recorded before and after the SEO work.

Vision Sparks Media Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Digital Marketing Agency in Noida Sector 63EVIDENCE
1 / 3 evidence screenshots
05Hospitality · Local SEODivine Resort & Spa
SEO CASE STUDY

Building first-page visibility for Divine Resort & Spa

A local SEO case study showing Divine Resort & Spa ranking at position 1 for high-intent family and resort searches across Rishikesh, Lakshman Jhula, the Ganga River and Tapovan, supported by Search Console data, keyword movement and Google search-result evidence.

5.09KOrganic Clicks
167KSearch Impressions
6.1Average Position
₹2,01,791Completed Booking Revenue
Divine Resort & Spa Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best 4 Star Family Resort in RishikeshEVIDENCE
1 / 4 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Family Resort in RishikeshNA1
Resort Near Lakshman Jhula RishikeshNA1
Best 4 Star Resort in Rishikesh Near Ganga RiverNA1
Best 4 Star Resort in RishikeshNA1
Family Resort in TapovanNA1
Best 4 Star Resort in RishikeshNA1

Keyword positions shown as recorded before and after the SEO work.

Divine Resort & Spa Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best 4 Star Family Resort in RishikeshEVIDENCE
1 / 4 evidence screenshots
06Hospitality · Local SEOAureva Shaantam Resort
SEO CASE STUDY

Building first-page visibility for Aureva Shaantam Resort

A local SEO case study showing Aureva Shaantam Resort reaching position 1 for high-intent resort searches around Patna Waterfall and Rishikesh, supported by Search Console data, keyword movement and Google search-result evidence.

72Organic Clicks
1.5KSearch Impressions
6.8Average Position
Aureva Shaantam Resort Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best 4 Star Family Resort near Patna Waterfall RishikeshEVIDENCE
1 / 3 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Resort Near Patna Waterfall RishikeshNA1
Best Resort Near Patna WaterfallNA1
Best 4 Star Resort Near Patna Waterfall RishikeshNA1
Best 4 Star Family Resort Near Patna Waterfall RishikeshNA1
Best Family Resort Near Patna Waterfall RishikeshNA1
Best 4 Star Resort Near Patna WaterfallNA1

Keyword positions shown as recorded before and after the SEO work.

Aureva Shaantam Resort Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best 4 Star Family Resort near Patna Waterfall RishikeshEVIDENCE
1 / 3 evidence screenshots
07Hospitality · Local SEOChez Lavania
SEO CASE STUDY

Building local search visibility for Chez Lavania

A local SEO case study showing Chez Lavania ranking at position 1 for high-intent hotel searches around Lake Pichola, Sisarma and boutique stays in Udaipur, supported by Search Console data, keyword movement and Google search-result evidence.

2.68KOrganic Clicks
301KSearch Impressions
9.8Average Position
Chez Lavania Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best Hotel in Udaipur near Lake PicholaEVIDENCE
1 / 3 evidence screenshots
Keyword Position MovementBefore → After
KeywordBeforeAfter
Hotels in Udaipur near Lake PicholaNA1
Best 3 Star Hotel in SisarmaNA1
Best Hotel in Udaipur near Lake PicholaNA1
Best Boutique Hotels in UdaipurNA1
Best Family Hotel in SisarmaNA1
Best Family Hotel in Udaipur near Lake PicholaNA1
Chez Lavania Google Search Console performanceSEARCH CONSOLE
Search-result evidence
Google search result, Best Hotel in Udaipur near Lake PicholaEVIDENCE
1 / 3 evidence screenshots
Keyword Position Movement

7 clients. 7 difficult keywords. Position #1.

One high-intent keyword from each client is shown below, using the documented starting position and the resulting position.

Hotel VedangamBest Hotel in Bhelupur
42
→
1
De Vivendi ResortsBest Luxury Resort in Manali
83
→
1
THEAP HospitalityBest Guest House in Noida
31
→
1
Vision Sparks MediaDigital Marketing Agency in Noida Sector 63
NA
→
1
Divine Resort & SpaFamily Resort in Rishikesh
NA
→
1
Aureva Shaantam ResortResort Near Patna Waterfall Rishikesh
NA
→
1
Chez LavaniaBest Family Hotel in Udaipur near Lake Pichola
NA
→
1
Keyword positions shown as Before → After. NA indicates no documented starting ranking.
SEO Capabilities

The work behind the ranking.

A practical SEO stack covering research, page optimisation, technical foundations, content and measurement.

01

Search Intent

Map queries to the pages and commercial intent they are meant to serve.

Research
02

Keyword Strategy

Build keyword groups around location, service and high-intent search behaviour.

Strategy
03

On-Page SEO

Improve headings, titles, content structure, internal links and page relevance.

Execution
04

Technical SEO

Work through the technical foundations that help search engines understand and access the site.

Foundation
05

Content Structure

Turn search demand into useful page content instead of publishing content for volume alone.

Content
06

Measurement

Use search performance and website data to identify what moved and what needs attention next.

Evidence
Measurement Stack

SEO decisions need evidence.

The portfolio evidence is built around search performance, rankings, clicks, impressions, CTR and business outcomes, not screenshots without context.

Google Search Console·Google Analytics 4·Search Performance·Keyword Research·Technical Audits·On-Page Analysis
Google Search Console·Google Analytics 4·Search Performance·Keyword Research·Technical Audits·On-Page Analysis
01Clicks

How much organic search traffic reached the site.

02Impressions

How often the site appeared in search results.

03CTR

How effectively visibility translated into visits.

04Position

Where the site was appearing for search queries.

05Sales

How organic search contributed to purchases, enquiries or conversions.

06Revenue

The revenue generated from the business activity SEO helped drive.

07Profit

The business value remaining after the costs associated with generating revenue.

08Leads

The enquiries or qualified prospects generated through organic search.

Research & Deliverables

What the work looks like before the result.

01

Technical SEO Audit

Identify technical issues, prioritise them and connect fixes to search visibility.

Audit
02

Keyword Mapping

Connect search queries with the pages that should compete for them.

Research
03

On-Page Optimisation

Refine page structure, headings, content relevance and internal linking.

Optimise
04

Content Direction

Turn search intent into useful content opportunities and page improvements.

Content
05

Off-Page SEO

Build relevant authority through off-page signals, link opportunities and brand visibility beyond the website.

Authority
06

Performance Reporting

Track movement through clicks, impressions, CTR, position and business outcomes.

Measure
Evidence Wall

Different businesses. Different search problems. Measurable movement.

01Hospitality

Divine Resort & Spa

5.09Kclicks
167K impressionsAvg. pos. 6.1
3% CTR · Google Search Console
02Digital Agency

Vision Sparks Media

341clicks
32.9K impressionsAvg. pos. 16.5
1% CTR · Google Search Console
03Hospitality

Hotel Vedangam

2.33Kclicks
274K impressionsAvg. pos. 9.7
0.8% CTR · Google Search Console
Questions

A few practical questions about working together on SEO.

What does the SEO process involve?

Audit, search-intent research, keyword mapping, on-page, technical and off-page optimisation, content structure and ongoing measurement.

How is SEO success measured?

By connecting search visibility metrics such as clicks, impressions, CTR and position with the wider business outcome being targeted, such as leads, sales and revenue.

Do you only work on rankings?

No. Rankings are one signal. The case studies also show clicks, impressions, CTR, quality leads and sales outcomes where documented.

Can this work alongside an existing marketing team?

Yes. The approach is designed to connect SEO with websites, content, analytics and the wider marketing function.

What happens after the initial optimisation?

Performance is measured, changes are reviewed and the next priorities are selected from the evidence rather than treated as a one-time checklist.

SEO Process

From search intent to optimisation.

A practical process that keeps research, execution and measurement connected.

01

Audit

Understand the current website, technical issues and search landscape.

02

Research

Identify search intent, keywords, competitors and content opportunities.

03

Optimise

Improve pages, structure, content, internal linking and technical foundations.

04

Measure

Use search and website data to understand movement and performance.

05

Iterate

Prioritise the next improvements based on evidence rather than assumptions.

Employer Perspective

What this work demonstrates in a professional environment.

Beyond SEO execution, the approach brings a cross-functional digital perspective that works effectively with designers, developers, content teams and performance marketers.

01 · Ownership

From objective to execution

Business requirements can be translated into practical SEO tasks, with close attention to implementation and delivery.

02 · Collaboration

Comfortable across functions

SEO often touches design, development, content, analytics and paid media. The work is structured with an understanding of how these functions connect.

03 · Decision-making

Evidence before assumptions

Search, website and campaign data are used to identify priorities and determine what should be tested or improved next.