01. Audit
Establishing the starting point before deciding what to optimise.
I assess current rankings, technical issues, search intent and competitor gaps to build a practical starting point.
Search Engine Optimisation
I build SEO strategies around search intent, technical foundations and measurable organic growth.
My approach combines keyword research, on-page SEO, technical optimisation, content structure and measurement, with the business objective kept in focus.
How I Approach SEO
Every SEO element should work together toward stronger search visibility.
I connect search intent, technical health, page structure, content and measurement rather than treating SEO as a checklist.
Keyword Research
Technical SEO
On-Page Structure
Schema & Markup
Content Strategy
Page One
SEO Skills
The SEO capabilities I bring to a marketing team.
I diagnose the specific search and technical opportunity first, then prioritise the work that can improve visibility and business outcomes.
01
Keyword Research & Mapping
Real search intent behind every term, mapped to the specific page built to answer it, not stuffed into one.
02
On-Page & Technical SEO
Site speed, crawlability, meta structure, and internal linking, the foundations most audits skip past.
03
Local & Multi-Location SEO
Built for hospitality and service businesses competing for "near me" and city-specific searches.
04
Schema & Structured Data
The markup that tells search engines exactly what they're looking at, reviews, pricing, availability.
05
Content & Landing Pages
Pages written to rank for a specific term and still read like a person wrote them for another person.
06
Ongoing Rank Tracking
Ongoing measurement of rankings, clicks, impressions and page performance, using the data to decide what to improve next.
Keyword stuffingBuying backlinksInvisible text
Duplicate pages per cityExact-match domainsComment spam
Hidden keyword wallsAuto-generated contentLink farms
What's Actually Left
Research the query. Build the page. Measure the result.
Seen The Way Search Sees It
Selected SEO Performance Evidence
Search Console data provides a direct view of clicks, impressions, CTR and average position, useful evidence for understanding whether SEO work is moving visibility.
search.google.com/search-console
Divine Resort & Spa, Search Console, Last 3 Months vs. Previous 3 Months
One example compares Search Console performance across periods to understand how organic visibility changed after optimisation.
Case Study: Divine Resort & Spa
Problem
Very few sales, low organic visibility, and limited search traffic.
Approach
- Targeted high-intent keywords
- Optimised on-page SEO & content
- Improved technical SEO and internal linking
- Continuously monitored and optimised rankings
Results: Last 3 Months
- 200% increase in sales
- 122K impressions
- 3.92K organic clicks
- 3.2% CTR
- 5.8 average position
Outcome
Significantly improved Google visibility and organic performance, resulting in 200% higher sales.
Review
The portfolio focuses on measurable search performance and the work behind the movement.
The Difference
What changes when SEO is treated as an ongoing growth discipline.
Before
Without structured research and technical foundations, pages can target the wrong queries, miss search features and struggle to build visibility.
After
With intent-led keyword mapping, strong page structure, schema and relevant content, each page has a clearer role in organic search.
Where You Actually Rank
Search visibility matters because the right audience cannot act on a business they cannot find.
28Page 3, Position 8
14Page 2, Position 4
6Page 1, Position 6
1Page 1, Position 1
Results
I use performance data to connect SEO changes with movement in organic visibility.
3.4x
Organic Traffic Growth
100%
Schema Coverage
6
Avg. Months To Page One
Want to see how I approach SEO inside a marketing team?
Let's talk →How A Ranking Actually Happens
My SEO Process
02. Keyword Strategy
Mapping search intent to the right pages.
I research relevant queries and map them to specific pages so each page has a clear search purpose.
03. Build & Optimise
Executing on-page, technical and structured-data improvements together.
I work across metadata, internal linking, schema, content and technical foundations so improvements reinforce each other.
04. Track & Refine
Measuring, learning and refining.
I monitor meaningful search terms and performance data, then use the results to guide the next optimisation cycle.
Real Clients, Real Numbers
Selected SEO Outcomes
01. Hospitality
Divine Resort & Spa
From an average position of 11, the site pulled 2.33K clicks off 197K impressions over eight months, This illustrates how sustained SEO work can build organic visibility in a competitive hospitality category.
100%Quality Leads Increase
150%Sales Increase
Divine Resort & Spa, Search Console, 8-month view
02. Marketing Agency
Vision Sparks Media
4.9K clicks off 497K impressions, average position climbing toward page one, This reflects the value of disciplined on-page optimisation even in competitive search categories.
130%Quality Leads Increase
95%Sales Increase
Vision Sparks Media, Search Console, 28-day view
03. Law Firm
Nayay Setu
3.96K clicks, a 3.2% CTR, and an average position of 5.9 in three months. For a professional-services search category, this demonstrates how stronger organic visibility can improve the opportunity to be discovered when intent is high.
50%Quality Leads Increase
200%Sales Increase
Nayay Setu, Search Console, 3-month view
01. Hospitality
Divine Resort & Spa
From an average position of 11, the site pulled 2.33K clicks off 197K impressions over eight months, This illustrates how sustained SEO work can build organic visibility in a competitive hospitality category.
100%Quality Leads Increase
150%Sales Increase
02. Marketing Agency
Vision Sparks Media
4.9K clicks off 497K impressions, average position climbing toward page one, This reflects the value of disciplined on-page optimisation even in competitive search categories.
130%Quality Leads Increase
95%Sales Increase
03. Law Firm
Nayay Setu
3.96K clicks, a 3.2% CTR, and an average position of 5.9 in three months. For a professional-services search category, this demonstrates how stronger organic visibility can improve the opportunity to be discovered when intent is high.
50%Quality Leads Increase
200%Sales Increase
Divine Resort & Spa, Search Console, 8-month view
Vision Sparks Media, Search Console, 28-day view
Nayay Setu, Search Console, 3-month view