A hands-on digital marketer who connects strategy, execution and measurement.
I work across performance marketing, SEO, content, analytics and web development, with the business objective kept at the centre.
I don't just plan the work. I can take it from brief to build, launch, optimisation and reporting.
Four qualities I bring into a marketing team.
A practical combination of business thinking, execution, analytical discipline and ownership.
Business-first thinking
I start with the business objective and connect marketing activity to the outcome it is meant to support.
Hands-on execution
I can move from strategy into campaign setup, landing pages, copy, tracking, SEO and optimisation.
Data-led decision making
I use GA4, GTM, Search Console, Looker Studio and campaign data to understand what is working and what needs to change.
Ownership & collaboration
I take ownership of deliverables while communicating clearly with stakeholders and keeping the next action visible.
A simple process: understand, execute, measure, improve.
Understand
Start with the business, audience, offer, data and competitive context before choosing the tactic.
Execute
Build the campaign, landing page, content, tracking or SEO work needed to move the objective forward.
Measure & Improve
Review performance, identify the constraint and make the next decision based on evidence.
The capabilities I can contribute from day one.
My experience spans paid media, SEO, analytics, content, web development and conversion optimisation.
Paid Media
Meta Ads · Google Ads · Search · Performance Max · Shopping · Display · YouTube · DSA · Customer Match · RLSA · LinkedIn Ads · Truecaller Ads
SEO
On-Page SEO · Technical SEO · Local SEO · Keyword Research · SERP Gap Analysis · Schema Markup (JSON-LD) · Yoast SEO · Google Search Console · Semrush
Analytics & Tracking
GA4 · Google Tag Manager · Server-Side Tracking · Meta Conversions API · Microsoft Clarity · Looker Studio
Content & Copywriting
Ad Copywriting · Video Ad Scripting · Website Content · Landing Page Copy · Conversion-focused Messaging
Web & CRO
WordPress · Elementor · Shopify · Landing Page Design · A/B Testing · Funnel Optimisation · Product-page Optimisation
Retention & Automation
Abandoned-Cart Recovery · COD-to-Prepaid Conversion · Conversion Optimisation
Communicate clearly
I can translate campaign and analytics data into clear updates, recommendations and next steps.
Think creatively
I combine analytical thinking with creative problem solving across campaigns, content and digital experiences.
Keep learning
I bring curiosity, active listening and a willingness to learn new tools, platforms and business contexts.
Numbers that give context to the experience.
From a marketing brief to measurable execution.
Performance campaigns, SEO, landing pages, tracking and reporting connected to one business objective.
The difference is not one skill. It is how the skills connect.
Looking for someone who can think strategically and execute hands-on?
Let's connect →A few outcomes from the work.
Paid media connected to direct booking outcomes
Click to expand
For Aureva Shaantam Resort, I ran Meta lead-generation campaigns to capture booking enquiries and hand each lead to the resort sales team. The reported outcome was ₹13 lakh+ in direct bookings from approximately ₹35,000 in ad spend, with zero OTA commission.
Ownership without needing to be told what to do next.
I bring structured thinking, hands-on execution and a willingness to work across functions. Whether the task is campaign optimisation, an SEO issue, a landing page, tracking setup, copy or reporting, I focus on understanding the problem and moving it forward.